ABOUT ME

I'm a UX designer with 3+ years of experience creating digital products for users at Granicus, where I've grown from an Associate Product Designer to Product Designer I. I bring a background in graphic design, strong visual skills, and a research-driven mindset to every project.

My path into UX was shaped by unexpected experiences—like working as a COVID-19 contact tracer, where I honed skills in interviewing, problem-solving, and empathy. This blend of creativity and human-centered thinking led me to pursue UX professionally.

I recently completed a Master's in Human Computer Interaction from Iowa State University, which allowed me to apply academic insights directly to real-world projects. I'm especially passionate about ideation and visual design, and I'm always exploring new tools and methods—like integrating AI—to improve the design process.

When I'm not designing, you'll find me painting or exploring new places.

VIEW MY RESUME
Talia Roth

My Approach

Adaptable Process

I follow a flexible framework inspired by the double diamond methodology and lean UX principles, tailoring my approach to each project's unique needs and constraints

Research-Driven

I conduct research to thoroughly understand the problem space before moving to solution development which is especially helpful for riskier projects

Collaborative Design

I prioritize cross-functional collaboration throughout the design process, working closely with product managers, developers, and stakeholders to ensure designs are both innovative and implementable

Creative Ideation

I place special emphasis on the ideation phase, facilitating exploration of multiple solutions to uncover unexpected approaches that often prove more feasible and user-friendly

Strategic Prioritization

I assess each project's scope and risk level to strategically distribute my time across different design phases, focusing resources where they'll have the greatest impact

Balanced Solutions

I balance creative exploration with practical constraints to deliver designs that create delightful user experiences while aligning with business objectives and technical realities

Experience

2024 - Present

Product Designer I at Granicus

Leading UX design initiatives across multiple product teams, conducting user research, and creating high-fidelity prototypes for government technology solutions. Collaborating with cross-functional teams to deliver intuitive and accessible digital experiences for government users.

2022 - 2025

Master's in Human Computer Interaction, Iowa State University

Advancing expertise in UX methodologies and tools while applying theoretical concepts to real-world projects. Expected graduation: May 2025.

2022 - 2024

Associate Product Designer at Granicus

Designed user interfaces for government technology solutions, conducted usability testing, and implemented design improvements based on user feedback. Applied strong visual design skills and collaborative research methods to create impactful digital experiences.

2020 - 2021

COVID-19 Contact Tracer & Team Supervisor, New York State

Initially conducted interviews and identified problems as a contact tracer before being promoted to Team Supervisor. This experience developing solutions based on real human needs honed skills crucial to UX design including team leadership, empathy, communication, and problem-solving under constraints.

Skills

Research & Strategy

  • User Research
  • Competitive Analysis
  • Ideation
  • Journey Mapping
  • Information Architecture

Design

  • Wireframing
  • Prototyping
  • Visual Design
  • UI Design
  • Accessibility

Tools

  • Figma
  • Sketch
  • Miro
  • Maze
  • Pendo

Want to Work Together?

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.

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