Color Theming

Research Ideation Accessibility Design Systems

I led a UX initiative to address user feedback about GovQA's excessively bright interface by designing and implementing configurable color themes in the Material 3 framework, ultimately creating three options—the updated original theme, a soft light mode, and a deep navy dark mode—allowing users to customize their experience based on personal preference and accessibility needs.

Color themes

Overview

I led a UX initiative to address user feedback about GovQA's excessively bright interface by designing and implementing configurable color themes in the Material 3 framework, ultimately creating three options—the updated original theme, a soft light mode, and a deep navy dark mode—allowing users to customize their experience based on personal preference and accessibility needs.

My Role

Lead UX Designer

Timeline

2 months (March 2023 - April 2023)

Tools Used

Figma, Miro, Pendo

Deliverables

Research findings, grayscale wireframing, hi-fi mockups, design specifications

The Problem

GovQA's product interface was consistently described by users as "too white and bright," causing visual discomfort during extended use. As the product underwent a framework rebuild, there was an opportunity to address this user pain point by implementing color themes within the Material 3 framework, but the challenge required balancing immediate improvements with technical constraints while ensuring accessibility and user satisfaction.

Key Issues

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Technical Constraints Management

Determining which parts of the product could adopt new color themes immediately versus which parts needed to wait for the framework updates

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Strategic Implementation Planning

Creating a logical approach for applying themes to specific UI elements that would provide meaningful improvement while the product was in transition

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User Preference Validation

Challenging assumptions about what users actually wanted (dark mode vs. low-contrast light mode) through targeted research

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Accessibility Balance

Ensuring all proposed themes maintained readability while addressing the brightness concerns

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Design System Integration

Adapting the new color themes to work within the existing design system framework while leveraging Material 3 color theming principles

Initial Ideation

In the initial ideation phase, I employed grayscale component mapping to strategically identify where color themes would have the most impact while working within the technical constraints of GovQA's partial framework migration. This approach allowed me to focus on structural decisions before committing to specific color palettes, initially hypothesizing that users wanted lower contrast colors rather than darkness.

The existing color theme (1) and greyscale wireframes (2-3)

Research

After initial ideation revealed conflicting assumptions about user preferences for color themes, I conducted targeted user research to validate which approach would best address the "too bright" feedback while maintaining usability and accessibility.

Research Goals

  • Determine whether users preferred a dark theme or a low-contrast light theme
  • Understand users' reasoning behind their preferences
  • Identify potential concerns with either approach
  • Gather insights to inform the final design direction

Methodology

  • In-product survey through Pendo targeting active users
  • Visual A/B comparison between dark theme and low-contrast light theme options
  • Open-ended questions about preferences and potential concerns
  • Collected over 300 responses for statistical significance
Affinity diagram
Affinity diagram organizing key research findings

Key Insights

Split Preference

User preference was nearly evenly divided between dark and light themes

Readability Concerns

Users reported opposite experiences with readability across both options

Extended Use Benefit

Dark mode was preferred for longer sessions to reduce eye strain

Mood Impact

Some users found the dark theme "depressing" while others found it soothing

Contextual Needs

Users expressed different preferences based on work environment and individual needs

Research Impact

The research revealed that no single solution would satisfy all users, leading directly to our decision to implement configurable themes that give users control over their experience. This user-centered approach transformed a potential design impasse into an opportunity to enhance personalization and accessibility.

Design Process

Following the research findings, I developed a multi-themed approach that would accommodate our diverse user preferences while working within technical constraints. I created moodboards to explore color palettes that would both resolve the brightness issue and integrate well with the existing framework's colors on pages that couldn't yet be updated. This thoughtful integration was crucial to ensure visual consistency across the product during its transition period.

Examples of some mood boards I created

Working with Material 3's color theming capabilities, I refined three distinct themes: an updated version of the original design system colors, a soft light theme with reduced contrast, and a deep navy dark theme. Each palette was carefully evaluated for accessibility standards and tested within the interface to ensure it maintained readability while addressing the brightness concerns raised by users.

Documented color themes

Solution: Personalized Experience Through Configurable Themes

We implemented three configurable color themes—updated original, "Soft Light," and "Deep Navy"—that strategically applied to key interface elements while maintaining compatibility with legacy sections, successfully addressing brightness concerns with high user adoption rates.

Key Features

  • User Control: User-controlled theme selector integrated into the product
  • Multiple Theme Options: Three distinct theme options catering to different user preferences
  • Material 3 Integration: Material 3 color system implementation for consistent theming
  • Strategic Application: Strategic application of themes to high-impact interface areas
  • Visual Cohesion: Seamless visual integration with legacy framework sections
  • Accessibility Compliance: Accessibility-compliant color contrast across all themes
Color themes in the product

Reflection

The GovQA color theming project successfully balanced diverse user needs with technical constraints, resulting in a configurable solution that addressed brightness concerns while maintaining visual cohesion across the evolving product.

Technical Fragmentation

Navigating a partially updated codebase required strategic decisions about where themes could be applied

Assumption Validation

Initial design direction based on untested assumptions needed recalibration after research

Balancing Act

Creating themes that addressed brightness concerns while maintaining readability and accessibility standards

Visual Cohesion

Ensuring new themes harmonized with legacy sections that couldn't yet be updated

Research Value

User research prevented potentially costly design decisions based on incorrect assumptions

Grayscale First

Starting with grayscale mapping provided clarity on structural impact before color selection

Preference Diversity

User preferences are rarely uniform, and flexibility can create a better solutions

Integration Strategy

Thoughtful implementation planning allowed for meaningful improvements despite technical limitations

Comprehensive Implementation

Continue building the remaining product components using the new themes

User Feedback Collection

Gather focused feedback on the implemented themes to guide refinements

Accessibility Enhancement

Further optimize each theme for specific accessibility needs

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